Press Blog
Introducing Breakthrough Innovations to Shape the Future of Work in Large Format Printing
Daniel Martinez, Global Head and General Manager, HP Large Format Business
March 18, 2025
Organizations across industries, from small, family-owned Print Service Providers (PSPs) to construction companies undertaking large-scale projects, seek innovative solutions to improve their operations, streamline processes, and expand their customer reach. That’s why we’re excited to introduce new devices and solutions designed to address these challenges and empower businesses in the future of work.
All-in-one, Versatile, and Sustainable Printing with the HP Latex R530 Printer
We’ve heard from our PSP customers about the significant challenges they face when it comes to rigid printing, including space, cost, and operational limitations. Small and medium-sized print shops often struggle to find efficient workflows or resort to outsourcing, while larger PSPs seek solutions that can expand their offerings and execute short runs on both rigid and flexible media.
We are thrilled to unveil the HP Latex R530 Printer, which offers significant capabilities in a smaller footprint and enables PSPs to overcome the hurdles associated with rigid printing while taking advantage of new commercial opportunities.
The HP Latex R530 printer is the only all-in-one compact HP Latex printing solution1, allowing seamless adaptation between rigid and flexible applications. It delivers consistent, high-quality output across various media types, enabling PSPs to tap into new markets and expand their print applications. With automatic recirculation and printhead cleaning, businesses can enhance uptime and reduce maintenance costs. The single-phase power system provides effortless installation in limited spaces.
Sustainability is a key focus, with sustainable innovation features like direct-to-rigid printing which reduces waste2 and UL ECOLOGO®-certified HP Latex Inks. The printer promotes circularity with returnable maintenance cartridges and 25% recycled plastic in its design3.
This eliminates trade-offs associated with traditional flatbeds for our customers and gives small and medium-sized print shops (PSPs) an all-in-one solution to elevate their operations and scale sustainably.
A Centralized Platform to Simplify Print Workflows with HP PrintOS Production Hub
PSPs need streamlined workflows that integrate with their technology, investments, and workforce. Our new HP PrintOS Production Hub offers a centralized, real-time platform for order management and remote production control4. This industry-leading software optimizes print operations, reducing inefficiencies and errors. With precision, efficiency, and control, PSPs can enhance their print workflows and deliver superior results.
Industry-First AI Solution for Vectorization
We recognize the tremendous opportunity for improved productivity in the construction industry, which is why HP Build Workspace is now the first solution to use AI for the process of vectorizing raster images into CAD editable documents. By bringing the power of AI to a manual process, AI Vectorization can save up to 80% of the time spent on each project5 by automatically converting drawings into CAD editable files. This will also lead to saving hours per week in field report generation automatically with Site Captures and Site Reports.
Availability6
The HP Latex R530 Printer is expected to be available globally starting in April 2025. HP PrintOS Production Hub is expected to be available globally starting in May 2025. AI Vectorization for HP Build Workspace is expected to be available in North America, UK and Germany starting in May 2025.
Footnotes and disclaimers
©Copyright 2025 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
- Based on internal HP testing.
- Target customers for the HP Latex R530 Printer are traditionally using a Print&Mount technique, using a rigid material and sticking a self-adhesive vinyl on top. With the HP Latex R530 Printer, they would print directly on the rigid material, saving on average 250 m² of self-adhesive vinyl per month, thus reducing the amount of material used and disposed of.
- Recycled plastic is expressed as a percentage of the total weight plastic. Post-consumer recycled content is based on the definition set in the EPEAT standard for imaging equipment, IEEE 1680.2
- Based on a competitive comparison of HP PrintOS Production Hub and comparable competitive software solutions from the main large format vendors that compete with HP products commissioned by HP and performed by Sogeti. HP PrintOS Production Hub enables the PSP to remotely control the printer queue and manage the order intake all in one single platform, unlike any others.
- HP's internal evaluations estimate time savings based on pilot studies using over 1,000 customer drawings. The comparison measures drafting effort with the solution versus manual drafting. Actual savings may vary due to factors like drawing complexity and image quality.
- Availability subject to change without notice.
About HP
Media Contact
HP Inc. (NYSE:HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: HP.com.
Contact: [email protected]
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